"The concept reaches your stomach"
Food creation is the expressive activities using food that Ayako Suwa directs. Through the activities since 2006, we have established the distinctive style "conceptual food" in which food is treated as an ultimate communication tool. The concept spreads not through only the taste but also the sense by created the situation associated with your "eating". In its approach, food gains a new value that is not gastronomy nor a nutrient source nor an energy source. We have communicated the messages of companies and brands through the following means.

[WORK]

*Conceptual catering and installation at a collaborated work with a company or a brand

*Creative direction at a party and an event

*Creative direction at an advertisement production

*Producing a food product, a menu and a restaurant and bar

[CLIENTS／COLLABORATORS]

Isetan Mitsukoshi Holdings · DENTSU INC. · HAKUHODO Inc. · BEAMS · H.P. France · BAYCREW'S Co., Ltd. · MHD Moet Hennessy Diagio K.K. · BACARDI JAPAN LIMITED · Toyota Motor Corporation. · Fujitsu Limited · Furla Japan Co Ltd. · Nestle Nespresso SA · TASAKI & Co.，Ltd. · amana inc. · SANYO SHOKAI LTD. · FUKUMITSUYA SAKE BREWERY · InterContinental Osaka · Onward Kashiyama Co, Ltd. · PARCO CO., LTD. · Laforet Harajuku · Wacoal Art Center Co.,Ltd.・Clé de Peau Beauté SYNACTIF-Shiseido Hong Kong Limited・Swatch・Yves Saint Laurent Beaute・Montblanc・Santa Maria Novella・Carl F. Bucherer・Christian Dior・Cartier・Swarovski・Pernod Ricard・FURLA・Sisii・ALAIN DUCASSE Entreprise・LE LABO・ADEAM・KRUG・Veuve Clicquot · VVG Taipei・Delvaux・shu uemura・Relais & Châteaux・LEXUS（random order）

artist ・director of food creation

Born in Ishikawa Japan in 1976. After graduating from Kanazawa College of Art, she started the works of "food creation" in 2006.
Her career as the food artist began with an exhibition, "sensuous food, emotional taste," held at the 21st Century Museum of Contemporary Art, Kanazawa in 2008.
Since then she held some exhibitions and performances in Singapore, Paris, Berlin, Hong Kong and Tokyo successfully.
A series of edible art work, "sensuous food, emotional taste," was created by the combination of complicated ingredients and expressed various feelings and emotion of human beings.

We eat something every day. The purpose is to enjoy a taste or satisfy hunger. Ayako Suwa who created the theme "The concept reaches your stomach" does not fit the destination above. It is "appetite" that leads to her expression. The concept spreads through our whole physical self through eaten. Many food creators value the two elements - the appearance and taste of the cooking, however, Ayako Suwa values the "Dining situation" when it is eaten. The focal point of her works is simulation of the sense, though the appearance of her work is interesting. In fact, she will suggest how to associate the situation with "eating".
_RITSUKO TAKAHASHI (Curator of 21st Century Museum of Contemporary Art, Kanazawa)


Ayako Suwa is an artist who knows how to exalt the produce  and create surprising performances that dazzle our senses.
_ALAIN DUCASSE (Chef)